Blar i forfatter "Skaalsvik, Hugo"

Viser treff 1-5 av 5

    • Innovations in the global knowledge economy: consequences for organizations 

      Johannessen, Jon Arild; Skaalsvik, Hugo (Journal article; Tidsskriftartikkel; Peer reviewed, 2014-11-19)
      The authors know with a high degree of certainty that when new knowledge emerges, innovations in organizations will be created and economic growth stimulated in the global knowledge economy.<p> <p>The question the authors will examine is: How might a move from industrial knowledge clusters to global knowledge clusters impact on the development of innovations in organizations? The question is ...

    • Leadership aiming at innovation: suggesting and discussing four roles of an innovation leader 

      Johannessen, Jon Arild; Skaalsvik, Hugo; Adriaenssen, Daniel (Journal article; Tidsskriftartikkel; Peer reviewed, 2016-09-27)
      Organizations often experience problems and challenges due to the development of rigid bureaucratic rules and procedures, which may represent obstacles to creativity and innovation. In a global knowledge economy, innovation is an important competitive parameter. Consequently, anything that may stimulate innovation in an organization’s creative energy fields is valuable. This paper addresses one ...

    • Service branding: the development of a typology of service brands at the corporate level 

      Skaalsvik, Hugo; Olsen, Bjørn (Journal article; Tidsskriftartikkel; Peer reviewed, 2015)
      This paper shows and discusses a typology of service brands at the corporate level. The typology emerges from a combination of two constructs: ‘customer base’ and ‘competitive environments’. The service brands are conceptualized as modes of maintenance, surveillance and dynamic changes, which are shown in a 2x2 matric. The service brand typology is discussed, and the paper explains that dynamic ...

    • Service branding: the role of innovative brand leadership 

      Skaalsvik, Hugo; Olsen, Bjørn (Journal article; Tidsskriftartikkel; Peer reviewed, 2014-10-21)
      This paper suggests and discusses a set of components which, the authors argue, will impact innovative brand leadership performance at the level of an individual service enterprise. The research design represents a holistic and systemic perspective to service branding and the methodology employed is conceptual desk research. A systemic model is suggested which depicts five influential components of ...

    • Service innovation: suggesting a typology of service innovation 

      Skaalsvik, Hugo; Johannessen, Jon Arild (Journal article; Tidsskriftartikkel; Peer reviewed, 2014-09-18)
      This paper outlines and discusses a typology of service innovation which encompasses four types of service innovation. The typology emerges from a combination of two service concepts, those of service orientation and competitive environments. The innovation types are conceptualized as neglected, imitative, defensive and offensive service innovations. The types are discussed, and the paper shows ...